Microsoft Moves Yammer Into Office 365 As Co-Founder Departs.

David Sacks, co-founder of the social-networking vendor, announces departure on Twitter.

Microsoft acquired the enterprise social-networking vendor Yammer about two years ago for $1.2 billion, ever since; they have allowed Yammer to continue independent operations. But the management of Microsoft may have decided to tighten its grasp on the Yammer outfit based in San Francisco. David Sacks, The Co-founder of Yammer on July 24 made an announcement on his twitter page about his intention to leave Microsoft and Yammer. He thanked both his current and former YamFamily for the six years they have stood by him and Microsoft for the last two years. He tweeted he was looking forward to new adventures. Yammer worked as PayPal’s chief operating officer before he founded and headed Yammer as its Chief Executive Officer.

Since it acquired Yammer, Microsoft has integrated all Yammer’s enterprise social features with some of its own products and services, which includes Office 365 and SharePoint. Microsoft has removed a number of pages from Yammer’s playbook, as regards to ways to iterate and update on its technologies more rapidly. Microsoft created Yammer North team in Redmond about a year ago to bring about coordination between the two companies, to enable the Yammer team master the Yammer thinking and processes easily. But Microsoft has now decided to move Yammer into the Office 365 and outlook development team, which has Microsoft vice president, Rajesh Jha as head of operations. According to reliable sources, the San Francisco Yammer engineering team will be headed by a lead from Jha’s team, Kristian Andaker.

When asked what was happening to Yammer, some Microsoft officials had the following to say:

Office 365 has Yammer as one of its most integral parts which is used by over 500, 000 companies to increase their daily job performance and the ease with which they get things done. Since Microsoft acquired Yammer two years ago, we have worked together to make the integrated benefits of enterprise social media available to all our Office 365 customers. Having seen the exciting Yammer experience extend to all Office 365 customers, which gives them new ways to work together, we believe it is time to bring our Outlook and Office 365 shared teams to merge with the Yammer organization as the next reasonable step for the delivery of an integrated set of social, collaboration and experiences that help organizations work like a very organized network. We are grateful to David for all his contributions and commitment to both Microsoft and Yammer and wish him well in all his future strides. Since the 2012 acquisition Yammer has experienced tremendous growth, and serves over 500, 000 clients. David played very instrumental role in the last two years in building a very strong leadership team. This has helped set a strong direction for Yammer in line with our vision for social media and as part of Microsoft Office. This union between Microsoft and Yammer will enable us achieve more in the future and be able to reach out to a wider range of customers. We do hope our customers find more fulfillment using our improved products and services.

Global Warming: Who Will Do The Dishes?

The decisions we make today and the actions we take are some of the problems that will affect future generations. Whether we turn towards sustainable development or keep exploiting our environment, the environmental legacy we will pass to future generations will depend on it. Future environmental issues will be determined by ethical decision or lack of it. The impact of global warming and climate change can make in a nation’s environment are varied in intensities. For instance, a nation like India can be hit by very severe drought while Antarctica can turn into the very next Amazon Basin. The unpredictability of the where and how climate change happens is quite high. The precautionary measures we take to avert such impacts are the only predictable thing when it comes to environmental problems like global warming.

The level of development of any nation plays major role in determining the degree of precautionary measures to be taken. For a very developed country, enforcing environmental policies is easier than what is obtainable in developing and underdeveloped nations. The existing policies in developed nations encompass all environmental well-being bearing individual standard of living in mind. In a country like Canada, all government agencies are required to complete an environmental cost benefit analysis before embarking on a project. This method is used by the Canadian government to verify the major pros and cons of all future projects.
In unique countries such as India, where cultures and languages vary every few kilometers, it is required that the government satisfies some local needs to help the implementation of any decisions. Working as an intern for a government agency, The City and Industrial Development Corporation of New Bombay, I saw several instances where Morchas’ or political bodies or unions caused serious havocs when their needs are not met. In order to tackle environmental problems in development effectively, there has to be good public support and a very clear sense of ethics.

Having a higher sense of ethical duty towards development, developed nations can help create a balance to lower the sense of ethical duty exhibited by developing and underdeveloped nations. It is important that these developed nations step up to the challenge of the environmental need of the hour, as developing and underdeveloped nations will require future guidance to combat climate change. The story of dirty dishes easily comes to mind when discussing responsibility in this global warming problem; at some point last year, we had some dirty dishes in the sink.

Like every other young person, I’m not an exception when it comes to procrastination. The dishes sat there in the sink till one of us succumbed to our guilty conscience and cleaned them up. Once one of us started on the dishes, everyone else wanted to help get them cleaned up. No one bothered about who had left the dishes in the sink for that long, we were all bothered about the irritating and sickening odor they will create and the possible inversion of rats. In a similar way, someone ought to step up and start cleaning the mess in our beautiful planet. We need to give in to our guilty conscience before the situation worsens and goes beyond remedy. Tackling the problem of global warming is easier for developed nations than it is for developing and underdeveloped nations due to the inability of these other nations to fulfill the basic water requirements.

Facebook Continues Moneymaking Trend: Profits Surge As Mobile Business Thrives.

It seems Facebook is leading in the most current trends that rock the social media world right now: how to make money selling mobile ads.

The popular social network recorded $791 million in profit in the second quarter, which is more than twice the amount it earned in the same quarter last year: revenue was up 61%, to $2.91 billion. This exceeded the predictions and expectations of analysts and shot up the stock with 5% in after- hours trading from the market close price of $71.29.

Facebook founder and chief executive, Mark Zukerberg said “We had a very profitable second quarter, our communities have continued to witness rapid growths, and we can see several opportunities to connect with the rest of the world ahead of us.

What advantage does Facebook have? As we all know, the company has reams of data which make the ads they show on users mobile devices fit the specific needs and preferences of the users. They run such massive services that even after several years in existence; almost a billion web users make use of it daily. More of these people log in using their mobile devices.

The leap in the number f mobile users used to give Facebook lots of concern. It was a major concern when it decided to make their first public offer in 2012. This is because many tech and media companies have discovered that it is make money from small mobile ads than from desktop ads.

Such concerns inspired Facebook to focus on building its mobile ads advantage in 2012, an area long dominated by Google. In early 2012, Facebook couldn’t boast of any mobile ad revenue. By the end of that same year, it accounted for about 5.4% of the global mobile ad market, according to eMarketer, an ad analysis firm. And it has grown consistently.

According to analysts, it will take about 21.7 % of all mobile ad spending this year.

Facebook has made more significant inroads into the mobile ad market, and now makes most of its thoughts its smartphones and tablets ads. It now pays attention to how best to reach more people even when they are offline. Early this month, they announced that they have made significant progress in driving people directly from Facebook apps to other apps and back to Facebook. Facebook has equally started incorporating relevant information from other sites their users visit outside their network into their ad platform. Increasing their large collection of data as well as tailoring ads more carefully to users. The company has found itself in troubled waters in the past in pursuit of that data. They recently ran into some problems with users when researchers revealed that they had conducted mood experiment on users.

But this has in no way affected the number of users that sign up with the social media daily. According to Facebook, their users have risen to a massive 1.32 billion users who log in at least once every month from different parts of the world. It has equally been reported that many of the users have made Facebook a daily habit while some are so addicted that they can’t let an hour go by without visiting the Facebook website. About 829 million people visit the social media site daily, about 19% of last year’s statistics.