The Importance Of Content Marketing To Your Business

Content marketing has the power to change your business fortunes for the better. Online marketing has come to be known as one very effective way of promoting your business. Content marketing enables you connect and engage your customers letting them know who you are, what products and services you offer, and why they need to patronize you.

We have taken time to make a compilation of different ways content marketing helps you grow your small to medium sized businesses.

Business Websites Are A Must

Every business owner understands the fact that owing a website is a must and not an option for anyone who wants to make headway in the market. This is undoubtedly the easiest way to let people know about your products and services.

There are several ways owning a website can help you apart from having your contact info on the site. It can help position your business high on search engine results. With content marketing, relevant web content, and blog, your business will be able to tap into wide, local search terms that bring potential customers to your site.

Brand Reputation

Your brand reputation is another area where content marketing helps your business, especially when new customers start analyzing the products and services you offer. Adequate content marketing will make it easier for people searching for your kind of products to find your website. The right content marketing will help strengthen your brand image and make it easier for you to control your brand promotions.

Puts You Ahead Of Competition

Apart from exposing your business, competition is one other reason businesses sell. This means you have to get an online presence as soon as possible and use content marketing to position yourself ahead of competition.

The major goal here should be to create original, more creative, and informative content that beats what can be found out there. This can be easily achieved when you have the right content marketing team working with you.

Campaign Promotion

One major aim of content marketing is to write your brand name in gold on the internet. When you achieve the search results and followers you desire, you then have to find ways leverage all your online assets for promotional purposes.

A high quality blog can help your company launch an effective product campaign that reaches customers. This can still be achieved through social media and landing pages on websites.

Reach New Audience Easily

This is unarguably the major reason you need content marketing for your business. Content marketing helps you reach new audience to grow your offline and online businesses. Good enough, the internet knows no demographic restrictions or geographical bounds. The right balance between content marketing and social media will help you reach your desired number of customers.

Growing Your Business With Social Media

The benefits social media brings to your business does not end with sharing your content with a large number of your followers at once. Companies all over the world have been discovering other numerous ways they can grow their businesses using social media. There are still people who are still skeptical about the benefit of social media to their business. This post is aimed at outlining ten very effective ways social media helps your business grow.

Helps You Learn About Your Audience Easily

The key to success in any industry is knowing your audience. Social media makes knowing your audience easier. Certain tools like the Facebook Insights in Hootsuite can help you learn the major languages used among your audience, as well as other information like their age or gender. With this knowledge, you can be able to focus your campaigns and product promotions on your target audience, which guarantees you better returns on investment.

Helps Target Audience More Effectively

Geo-targeting is a very effective way of sending your message out to a target audience or demographic depending on their location. Social media like Facebook and Twitter have features that enable you make the right content available to your audience. For instance, Hootsuits allows you target your audience by Language, Location, Age, Gender or Relationship status, Area of Interest, Education, Country, etc. Geo-targeting enables you send out content meant for Spanish speakers to a target Spanish-speaking audience easily.

Helps Find New Customers And Expand Your Audience

Social networks such as Twitter give small businesses the chance to search out potential customers. For instance, if you open a new shop in your neighborhood, you can have a geo search in Hootsuite on Twitter to enable you find people who tweet often they need where they can get a cup of coffee in the neighborhood each morning. When you find people tweeting about coffee, you can reach out to them, and invite them over your coffee shop to try out your hot coffee.

Helps You Get Instant Feedback From Customers

Utilizing the features of social media for business grants you instant access to both negative and positive feedback, which helps you understand the perspective of the customer. For instance, if you share your new business on Twitter, you will know how your customers feel about the new business instantly. One other effective way to gain customers perspectives with social networks is to learn how they utilize your products and services.

Helps Improve Your Knowledge About The Market And Put You Ahead Of The Competition

Social media monitoring can help you gain valuable insights on your competitors’ strategies, which helps improve your market intelligence. This knowledge enables you make the most strategic business decisions to stay ahead of competition. You can create search streams using Hootsuite to monitor your competitors’ activities. Your search results will enable you know what services and tools your competitors miss and offer them to your customers.

Helps You Generate Traffic And Leads To Your Site

One of the most important benefits of social media to your online business is in traffic generation. Social media shares help increase your search engine rankings, which helps your brand awareness campaign a great deal. The good thing about social media is they help you share content faster and reach a wider audience at a fraction of the cost.

Gadgets That Improve Your Productivity On The Go

When it comes to staying ahead of competition in business and being updated on all current happenings around the world at all times, you need to some gadgets to help you stay connected. During the course of a busy day, little issues like low battery warnings on your Smartphone, forgetting your USB cable for your important PowerPoint presentations, can bring everything to a sudden halt and hurt the business-but not when you are armed with the following three all important gadgets.


If your laptop has been upgraded to run windows 8, and you have been finding the new interface hard to navigate, maddening and frustrating, you are not the only one experiencing these problems. In the absence of a touch screen laptop or tablet, Windows 8 is everything but user friendly. However, your windows 8 experience can be maximized using some very exotic devices.

The Apen Touch 8 is a wireless stylus pen, which is suitable for any laptop with windows 8 and a screen which can be 17 inches or less. This gadget is as easy to use as clicking an icon on your laptop screen. All you need o is to connect and touch. The Apen Touch 8 can be connected wirelessly to a receiver that clips on the side of your laptop. Touch screen functions built into windows 8 can be performed by any user by plugging the receiver into any of the USB ports on your laptop. You can simply slide, drag or swap to operate or browse through your files, images, videos or web pages. You can take notes in your own handwriting using the Apen Touch 8, annotate or sign documents, add personal touches to photos or presentations and even draw some fun images. The Apen touch 8 allows handwritten notes to be transferred into text.

Apen touch 8 goes for $29.00 and can be found at CHARGECARD & CHARGEKEY BY NOMAD both resulting from successful Kickstarter projects.

The ChargeCard is a modern compact USB phone charger (about the size of a credit card), small enough to fit into your wallet very perfectly. All you need to charge your android or iphone is to plug the ChargeCard into any USB port. With this very efficient and convenient charger, you no longer have to carry a bulky wall charger and power cable to charge your Smartphone whenever you are away from home. All you need do is take the ChargeCard out of your wallet, flip the cable located in the card center open and connect to a USB port and your Smartphone to top up your battery life.

The ChargeKey by Nomad on the other hand, is a micro USB cable, approximately the size of a house key. It so small that you can easily carry it around in your key ring; it gives you the opportunity to have a USB cable handy at all times. It is made of very flexible plastic, which allows you to bend it in almost any desired direction for easy connectivity. It is sold in two versions: the ChargeKey for iphone the and ChargeKey Micro USB for Android, Nexus, Samsung, and all micro-USB powered devices.

With The World Cup Over, Some Argentine Fans Have Refused To Go Back Home

About 160, 000 Argentines trooped into Brazil to watch the world cup matches live, but not all have been able to go back home. Some Argentines can still be seen in Brazil with no immediate plans to go home. Some of them claim they are broke and cannot afford to go back home two weeks after their team was beaten by the German team on July 13.

Some of these fans have been camping out in different locations in Brazil like the Sambadrome Carnival Parade Grounds in Rio De Janairo. Some of them say Brazil is amazing and they have no plans to go back home. These people lunch at soup chickens while searching for some odd jobs to do to enable them replenish their fast dwindling financial reserves.

According to local media reports, tens of thousands of Argentines are still in Brazil hunting for jobs that may not be in existence. Most of them are young and males in their early twenties while less than a third are females.

Brazilian Police has however refused to respond to emails and telephone requests to confirm the actual figure of Argentines who stayed back after the world cup. Officials are worried about having thousands of foreigners juggling at intersections for handouts, selling handicrafts, or relying on the social services the government provides for the large population of poor Brazilian citizens.

Brazil once had a gangbuster economy which has slowed in recent years, but still better than what obtainable in crisis-riddled Argentina, which has been is reported to have one of the highest inflation rates in the entire world and a shortage of dollars.

According to authorities in the Rio’s tourism promotion agency, it seems there were serious lapses with the way Brazil’s land border with Argentina was controlled all through the duration of the tournament.

The local media has reported extensively on this issue. According O Globo, one of Rio’s most popular dailies, “In other places in the world, people do not enter a country without officially stating the duration of their visit, what resources they have for their sustenance and their health insurance status. None of these were done”.

Argentines do not require any visa or passport to enter Brazil. A legit government ID card guarantees any Argentine entrance into Brazil.

The Sambadrome has been converted into a makeshift camp to help accommodate the large number of Argentines who came in by car, motorhome and bus during the world cup. The camp was however closed last week, and the last set of campers were evicted. According to media reports, the Argentine Consular officials came around to offer transportation and cash help to enable them go back home, but some of the campers were visibly not interested in such aids.

The stragglers are mostly adorned in T-shirts, ragged shorts and flip-flops, bathing frequently at public water fountains or some outdoor showers at the beach.

Brazil and Argentine harbor a deep rivalry over soccer, there were several instances of fights between fans from the two neighboring nations in Rio during the world cup, but the prolonged stay of these Argentines hasn’t ruffled any Brazilian feathers yet.

Microsoft Moves Yammer Into Office 365 As Co-Founder Departs.

David Sacks, co-founder of the social-networking vendor, announces departure on Twitter.

Microsoft acquired the enterprise social-networking vendor Yammer about two years ago for $1.2 billion, ever since; they have allowed Yammer to continue independent operations. But the management of Microsoft may have decided to tighten its grasp on the Yammer outfit based in San Francisco. David Sacks, The Co-founder of Yammer on July 24 made an announcement on his twitter page about his intention to leave Microsoft and Yammer. He thanked both his current and former YamFamily for the six years they have stood by him and Microsoft for the last two years. He tweeted he was looking forward to new adventures. Yammer worked as PayPal’s chief operating officer before he founded and headed Yammer as its Chief Executive Officer.

Since it acquired Yammer, Microsoft has integrated all Yammer’s enterprise social features with some of its own products and services, which includes Office 365 and SharePoint. Microsoft has removed a number of pages from Yammer’s playbook, as regards to ways to iterate and update on its technologies more rapidly. Microsoft created Yammer North team in Redmond about a year ago to bring about coordination between the two companies, to enable the Yammer team master the Yammer thinking and processes easily. But Microsoft has now decided to move Yammer into the Office 365 and outlook development team, which has Microsoft vice president, Rajesh Jha as head of operations. According to reliable sources, the San Francisco Yammer engineering team will be headed by a lead from Jha’s team, Kristian Andaker.

When asked what was happening to Yammer, some Microsoft officials had the following to say:

Office 365 has Yammer as one of its most integral parts which is used by over 500, 000 companies to increase their daily job performance and the ease with which they get things done. Since Microsoft acquired Yammer two years ago, we have worked together to make the integrated benefits of enterprise social media available to all our Office 365 customers. Having seen the exciting Yammer experience extend to all Office 365 customers, which gives them new ways to work together, we believe it is time to bring our Outlook and Office 365 shared teams to merge with the Yammer organization as the next reasonable step for the delivery of an integrated set of social, collaboration and experiences that help organizations work like a very organized network. We are grateful to David for all his contributions and commitment to both Microsoft and Yammer and wish him well in all his future strides. Since the 2012 acquisition Yammer has experienced tremendous growth, and serves over 500, 000 clients. David played very instrumental role in the last two years in building a very strong leadership team. This has helped set a strong direction for Yammer in line with our vision for social media and as part of Microsoft Office. This union between Microsoft and Yammer will enable us achieve more in the future and be able to reach out to a wider range of customers. We do hope our customers find more fulfillment using our improved products and services.

Global Warming: Who Will Do The Dishes?

The decisions we make today and the actions we take are some of the problems that will affect future generations. Whether we turn towards sustainable development or keep exploiting our environment, the environmental legacy we will pass to future generations will depend on it. Future environmental issues will be determined by ethical decision or lack of it. The impact of global warming and climate change can make in a nation’s environment are varied in intensities. For instance, a nation like India can be hit by very severe drought while Antarctica can turn into the very next Amazon Basin. The unpredictability of the where and how climate change happens is quite high. The precautionary measures we take to avert such impacts are the only predictable thing when it comes to environmental problems like global warming.

The level of development of any nation plays major role in determining the degree of precautionary measures to be taken. For a very developed country, enforcing environmental policies is easier than what is obtainable in developing and underdeveloped nations. The existing policies in developed nations encompass all environmental well-being bearing individual standard of living in mind. In a country like Canada, all government agencies are required to complete an environmental cost benefit analysis before embarking on a project. This method is used by the Canadian government to verify the major pros and cons of all future projects.
In unique countries such as India, where cultures and languages vary every few kilometers, it is required that the government satisfies some local needs to help the implementation of any decisions. Working as an intern for a government agency, The City and Industrial Development Corporation of New Bombay, I saw several instances where Morchas’ or political bodies or unions caused serious havocs when their needs are not met. In order to tackle environmental problems in development effectively, there has to be good public support and a very clear sense of ethics.

Having a higher sense of ethical duty towards development, developed nations can help create a balance to lower the sense of ethical duty exhibited by developing and underdeveloped nations. It is important that these developed nations step up to the challenge of the environmental need of the hour, as developing and underdeveloped nations will require future guidance to combat climate change. The story of dirty dishes easily comes to mind when discussing responsibility in this global warming problem; at some point last year, we had some dirty dishes in the sink.

Like every other young person, I’m not an exception when it comes to procrastination. The dishes sat there in the sink till one of us succumbed to our guilty conscience and cleaned them up. Once one of us started on the dishes, everyone else wanted to help get them cleaned up. No one bothered about who had left the dishes in the sink for that long, we were all bothered about the irritating and sickening odor they will create and the possible inversion of rats. In a similar way, someone ought to step up and start cleaning the mess in our beautiful planet. We need to give in to our guilty conscience before the situation worsens and goes beyond remedy. Tackling the problem of global warming is easier for developed nations than it is for developing and underdeveloped nations due to the inability of these other nations to fulfill the basic water requirements.

Facebook Continues Moneymaking Trend: Profits Surge As Mobile Business Thrives.

It seems Facebook is leading in the most current trends that rock the social media world right now: how to make money selling mobile ads.

The popular social network recorded $791 million in profit in the second quarter, which is more than twice the amount it earned in the same quarter last year: revenue was up 61%, to $2.91 billion. This exceeded the predictions and expectations of analysts and shot up the stock with 5% in after- hours trading from the market close price of $71.29.

Facebook founder and chief executive, Mark Zukerberg said “We had a very profitable second quarter, our communities have continued to witness rapid growths, and we can see several opportunities to connect with the rest of the world ahead of us.

What advantage does Facebook have? As we all know, the company has reams of data which make the ads they show on users mobile devices fit the specific needs and preferences of the users. They run such massive services that even after several years in existence; almost a billion web users make use of it daily. More of these people log in using their mobile devices.

The leap in the number f mobile users used to give Facebook lots of concern. It was a major concern when it decided to make their first public offer in 2012. This is because many tech and media companies have discovered that it is make money from small mobile ads than from desktop ads.

Such concerns inspired Facebook to focus on building its mobile ads advantage in 2012, an area long dominated by Google. In early 2012, Facebook couldn’t boast of any mobile ad revenue. By the end of that same year, it accounted for about 5.4% of the global mobile ad market, according to eMarketer, an ad analysis firm. And it has grown consistently.

According to analysts, it will take about 21.7 % of all mobile ad spending this year.

Facebook has made more significant inroads into the mobile ad market, and now makes most of its thoughts its smartphones and tablets ads. It now pays attention to how best to reach more people even when they are offline. Early this month, they announced that they have made significant progress in driving people directly from Facebook apps to other apps and back to Facebook. Facebook has equally started incorporating relevant information from other sites their users visit outside their network into their ad platform. Increasing their large collection of data as well as tailoring ads more carefully to users. The company has found itself in troubled waters in the past in pursuit of that data. They recently ran into some problems with users when researchers revealed that they had conducted mood experiment on users.

But this has in no way affected the number of users that sign up with the social media daily. According to Facebook, their users have risen to a massive 1.32 billion users who log in at least once every month from different parts of the world. It has equally been reported that many of the users have made Facebook a daily habit while some are so addicted that they can’t let an hour go by without visiting the Facebook website. About 829 million people visit the social media site daily, about 19% of last year’s statistics.